
A broker on
the buyer’s side.
Florida licensed real estate broker, license BK3284470, leading The Apex Group at eXp Realty, LLC. My practice is buyer-side new construction in Central Florida — one niche, covered properly — alongside listing the resale homes that compete against it.
- Florida broker licence
- BK3284470
- Brokerage
- The Apex Group at eXp Realty, LLC
- Practice
- Buyer-side new construction and seller representation
- Coverage
- 15 Central Florida corridors
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Why buyer-side only
Every model home in Central Florida has a trained, professional negotiator standing in it, and that person is paid by the builder. Buyers walk in alone every day and volunteer their budget ceiling, their timeline and their enthusiasm to the other side of the table without realizing that is what they are doing.
I built this practice around the opposite position. I represent buyers, I do not list for builders, and I cover one product type — new construction across Horizon West, Minneola, St. Cloud and the Sunbridge corridor — closely enough to know which phase is releasing, which homes have been standing too long, and which communities carry assessments that never show up in a listing price.
The service typically costs a buyer nothing, because builders budget buyer-side compensation whether or not you bring someone. The only requirement is timing: most builders honor it if your agent is registered on your first visit.
The other half of the business is listing. Across a career in Central Florida real estate I have managed $300 million in transactions on both sides of the table, and that is exactly why the two belong together: a seller competing against a builder three miles away needs someone who already knows what that builder is offering this week.
How we work
Text before you tour
Send the community name before you visit or register. We register as your representation with the builder, which is the step that keeps it free.
Shortlist on real numbers
We narrow the field on payment rather than price: CDD, HOA, insurance and taxes modeled per home, verified against county records.
Walk lots and plans
Orientation, drainage, road and pond adjacency, and which structural options have to be bought now because they cannot be added later.
Negotiate and close
Incentives, buydowns and credits on the right home at the right point in the quarter, then deadlines, pre-drywall and final walks, and the punch list.
Speaking to agents
about the business.
Outside the buyer practice I am co-founder of 3AI, and I speak at industry events on marketing and AI for real estate. I was also the cover feature of eXp LIFE magazine, eXp Realty’s publication for its agents.
Cover feature

eXp LIFE — New Rules with Tony Cruz.Why Your Marketing is Failing · Marketing for a New Era
Speaking engagements



On stage
@official_tonycruz →


Career transaction volume, stated by Anthony Cruz. Supporting closed-sales records are available on request. Past results are not a guarantee or prediction of future performance. Every property, market and transaction is different. Event and publication artwork is the property of its respective organisers and publishers and is shown to identify appearances only.
One text can save you
thousands on a new build.
Consent is not a condition of purchase; message and data rates may apply; reply STOP to opt out.